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Embellish Salon and Spa Meet The Staff

Management Team

Gina Sampson OwnerGina Sampson - Owner

Gina’s exposure to the beauty and fashion industry began at a young age. As the daughter of a former swimsuit model with the Jantzen Swimsuit Company, as well as a Bridal Consultant and Fashion Retail Manager, her mother was her role model who guided her into the world of beauty and design. Gina’s career began in fashion retail sales, and expanded into store window design and display. Gina later worked in the software industry as an Administrative Assistant to the President of the company. With the desire to pursue her dream, and utilize her creative side once again, Gina attended school and obtained her Certification in Interior Design. After the birth of her three daughters, Gina took some time off to raise and enjoy them. Gina later worked in Office Management, Customer Service, and Marketing. All of this experience has contributed to the great balance of design, management, organizational, and customer service skills that Gina brings to Embellish Salon and Spa. She is currently responsible for all aspects of running the business. Gina utilized her Interior Design ability, and along with her husband Tom, designed the Embellish Salon and Spa facility. Gina enjoys working with her daughters: Ashley, a licensed Cosmetologist, and Brittney, a licensed Professional Nail Technician and Esthetician, who are also Managers at Embellish. Gina is proud to operate Embellish Salon and Spa as family business, with a highly-skilled team of professionals who offer their clients top quality, personal service.

Ashley Smit (Ashley Sampson) - Hairstylist, Make-Up Artist, Salon Manager

Ashley is a Professional Hairstylist and Make-Up Artist at Embellish Salon and Spa. Her areas of expertise include custom hair color and cuts, balayage color, bridal and special occasion hair and make-up, airbrush make-up, and facial waxing. Ashley frequently works with brides and thoroughly enjoys having the opportunity to be a part of their special day. The beauty industry is Ashley’s passion and she absolutely loves what she does. She believes making clients feel beautiful and confident is the most rewarding part of her job. Taking the utmost pride in her work, attention to detail is very important and is recognized in all of the services that Ashley provides. She is very passionate about continuing education and has had the opportunity to be trained by some of the top celebrity stylists in the country, such as Nick Arrojo, Mike Karg, Michael O’ Rourke, Sam Brocato, and Martin Parsons. She has the pleasure of annually attending international beauty shows to be trained in the latest and most advanced techniques and trends in the industry. Ashley is certified in The Keratin Complex Smoothing Treatment, Hotheads Hair Extensions, Youngblood Cosmetics, Enjoy Hair Care, Kenra Hair Products, and Keune Hair Color. Talented in glamour styles and make-up, Ashley won 1st place at the IECA Haute Hair Competition, where she also assisted in coordinating and styling models for a runway show in 2010. In May 2016, Ashley had the pleasure of working for Dateline NBC on location, providing hair and make-up services for the feature story. Along with her sister, Brittney, Ashley manages Embellish Salon and Spa, which their parents own. She enjoys being able to work with her family and a talented team of salon professionals. Ashley strives to ensure that clients are having the most excellent and relaxing salon and spa experience possible.

To view photos of Ashley’s work, you can visit her Facebook Page, Instagram or you can see her bridal hair and make-up
services featured on Apple Brides (under "Hair and Make-Up Artistry by Ashley Smit at Embellish Salon and Spa", 
click on " Vendor Spotlight: Embellish Salon and Spa Featured Weddings").

Brittney Sampson ManagerBrittney Sampson - Nail Technician, Esthetician, Make-up Artist, Salon Manager

Brittney became a Licensed Nail Technician in 2011, and became a Licensed Esthetician as well, in 2017.  In addition to her Nail Technology and Esthetics education, she also has an Art/Photography degree from North Idaho College.  Her life-long artistic background allows her to be creative with her clients' services.  In addition to the "art-focused" services she performs, she thoroughly enjoys providing relaxing services that make her clients feel "pampered".  On the Nail Technician side of her business, she specializes in spa manicures and pedicures, gel polish, and nail art, and on the Esthetics side, facials, waxing, and make up applications.  Brittney very much believes that each client is unique and therefore customizes each service to perfectly fit her clients’ needs, while making sure that her work is done with precision and great care.  She loves trying new things in the industry and expanding her knowledge to consistently be up-to-date with the latest trends and techniques.  Participating in a nation-wide competition, Brittney's bridal nail art was selected, among only a few, to be featured in the June 2014 issue of Nails Magazine, as well as in the December 2014 issue for winter-themed icicle nails.  As a Manager at Embellish, along with her sister, Ashley, she ensures that clients always have an enjoyable experience, and are fully satisfied. In her free time, she enjoys hiking, painting, traveling, and spending time with her family, friends, and dogs. To see examples of Brittney's work, visit her Facebook page or follow her on Instagram.

We are honored to have a great team of Stylists and Technicians

Connie Ashcraft - Hairstylist, Colorist

Connie brings her experience and personal touch as a Hairstylist to Embellish Salon and Spa. She began her career at Aida Grey in Encino, California in 1989. She received expert training in precision haircutting and color techniques. The foundation of her work is her attention to detail and great customer service. She has experience in cutting and coloring any hair type and texture. Connie meshes techniques that range from fresh classic to modern styles on both female and male clients. Her services include: highlights, color services and corrective color. She has special expertise in clean-cut men’s styles and grey camouflage. She continuously updates the tools of her trade by attending training regularly, which involve the latest trends in hair design. She looks forward to having the opportunity to provide you with excellent hair services. To view examples of Connie’s work, you may visit her Facebook page.

Diana Clark - Hairstylist, Organic Color Specialist

Diana brings years of experience to embellish Salon and Spa as a Hairstylist and organic color specialist. She graduated from Cosmetology school in 1995 and is licensed in Idaho, Florida, and Texas.  She has previously owned 2 salons during her career.  She received her training at Headmasters, Coeur d' Alene.  Her education continued with Paul Mitchell in Austin, Texas, Redken at 5th Ave., NY, and working as a Leadership Trainer with the Haircuttery, and studied under Michael Cole.   Her areas of specialty include: organic color, mens hair design, and grey coverage.  She has received certifications as a Master Stylist, Organic Color Specialist, and was also recognized as Redken Honors Salon of the Year.  Diana is dedicated to providing an organic alternative to those who prefer a professional outcome with healthy options.  The product lines that she specializes in are: All Nutrient- Certified Organic, Redken, and Mizani.  Diana is a very kind, caring person with a passion for helping people.  She is a big supporter of many local non-profit organizations and ministries, as well as worldwide fellowships.  She donates her time to those in need by serving in soup kitchens, and offering her caring heart by helping to enrich other's lives in many ways.  She enjoys art, music, motorcycles, and travel.  She loves being able to share her expertise in the beauty industry, and provide her clients with excellent, professional services.  Please visit the Embellish Salon and Spa Facebook page for occasional postings of Diana's work, as well as any current specials she may be offering.

Jessica Noel - Hair Designer, Special Events Stylist

Jessica has always had a passion for art.  She decided to carry out her passion through the art of hair design, as well as graphic design.  As a cosmetologist since 2008, she specializes in special event hairstyling, coloring, precision cuts for both men and women, and the art of brow waxing.  Jessica has done hair in her home town of Sandpoint, as well as in Moscow, and Hayden, Idaho.   She plans to make the beautiful city of Coeur d' Alene her permanent stomping ground in the hair industry.  She shows great pride and dedication to her work by paying very close attention to detail and striving for perfection with every service.  By attending regular technical training and product knowledge classes, as well as using the tools needed, she is able to keep up on the latest beauty and fashion trends.  Jessica loves to provide each client with a relaxing and comfortable visit to the salon.  She is an excellent listener and a  very meticulous hair designer.   You may visit Jessica's Facebook page to see her latest work, monthly specials, and giveaways.

Karen Crowe - Master Stylist

Karen is a licensed Cosmetologist who specializes in hair color, haircuts, make-up application, and special occasion hairstyles. As a Cosmetologist since 2008, Karen absolutely loves what she does, and it shows!  Her enthusiasm, as well as her warm and friendly attitude will always welcome her clients as they enter her chair.  Karen keeps up on the latest trends and extends her education by taking classes and participating in online training.  She isn't afraid of stepping out of her comfort zone for those more extravagant haircuts and hair color.  She genuinely cares about all of her clients and wants to make sure they feel their absolute best when they walk out of the salon.  Karen welcomes and encourages thorough consultations with her clients before they begin their service to ensure complete comfort and ease.   To view examples of Karen's work, you may visit her Facebook page or her Instagram page.

Suzette Mitchell -  Master Hair Designer

Suzette has many years of experience as a licensed Cosmetologist and Educator since 1976. She grew up being a part of the beauty industry.  Her Mother owned and operated three Beauty Colleges in California, and several members of her family were in the industry as well.  With a great passion to begin her career as a teen, she obtained her Cosmetology license while being simultaneously enrolled in Beauty School and High School.  During the course of her career, she has travelled and served as an Educator and Director for three Cosmetology Schools.  She also worked for Zotos International teaching at hair shows as a Platform Stylist in the United States and Europe.  In addition, she worked as an Evaluator and Trainer for new designers joining the Creative Design Group, and was also Educated at Pivot Point International- Sassoon Academy.  Over the years, Suzette has worked with many of the top designers in the beauty industry.  She has always attended one-to-two major shows per year, to stay current on trends and techniques.  She has been a Hairstylist in the Coeur d' Alene area for 24 years.  Suzette loves everything about the beauty industry, and all aspects of female hair design.  She provides high quality services to all of her clients, and is committed to continuing to keep their hair looking stylish and beautiful.

Liz Williams - Nail Technician

Liz Williams has been a licensed Nail Technician since 2014.  She loves doing nails and cultivating a relationship with all of her clients.  Liz’ mission is to utilize her love of art and incorporate it into creating beautiful nail designs, which will also showcase her client’s creativity.   Liz offers: acrylic nails, polygel acrylics, classic and gel polish manicures, nail art by hand and stamp plates, as well as spa pedicures, and bling toes. The products she uses are: OPI, CND, and Tammy Taylor,  as well as various others.

Liz married her best friend and love of her life and they have two beautiful daughters.  In her spare time, she enjoys spending  time travelling with her family to new places.  She says “anywhere near water is a vacation to me”, and she especially loves the ocean.  After she visits 7 more states, she will have been to all 50!

Liz welcomes the opportunity to pamper you and provide you with excellent nail services!  If you would like to view examples of her work, you may visit her on Facebook and Instagram.

Ashley M. Krickl - Nail Technician, Hairstylist

Ashley is a licensed Cosmetologist.  She received her education at Academy of Cosmetology in Post Falls.  She has a talent for doing both nails and hair, and loves providing both services to her clients.  Her specialties are: acrylic nails, gel manicures, hair color, and haircuts.  The products which she uses include: CND nail products, and Joico and Redken hair color lines.  Ashley has lived in the North Idaho area all of her life.  She enjoys learning new techniques and keeping up on current education in both nail and hair design.  Ashley is very caring and dedicated to excellence in the services she provides.  If you would like to view examples of Ashley's work, you may visit the Embellish Salon and Spa Facebook page where photos of her work are displayed periodically.

Amanda Johnstun - Advanced Hairstylist

Amanda is a licensed Cosmetologist who has been in the industry since 2006. She received her training at academies in Moscow and Twin Falls, Idaho, and received recognition as "student of the month."

In addition to highlights, coloring, and gray coverage using the Redken and CHI organics color lines, Amanda also specializes in the Ombre' and Sombre' techniques. Her areas of expertise also include: razor cuts for both men and women, bridal updo's, Olaplex treatments, facial waxing, and pedicures.  She loves to attend continued education classes, as she feels it is very important to keep up with the fast paced and changing industry.

Amanda loves getting to know all of her clients and considers them as close friends.  She enjoys the time she spends with each of them in her chair, and enjoys making them feel and look their best while also providing them with an enjoyable and satisfying experience! Her hobbies include: spending time with family, hiking, biking, and enjoying the beautiful city of Coeur d' Alene and surrounding areas!

Sarah Florez - Hairstylist

Sarah is a licensed Cosmetologist who has been in the business since 2011.  She is a graduate of Toni & Guy.  As a Colorist, Sarah's specialties include: color services, highlights, balayage, ombre', haircuts, PH treatments, and facial waxing.  Sarah is a people person and loves establishing an ongoing relationship with her clients.  She loves the opportunity to have a thorough consultation and conversation with them to ensure that they receive the end result that they are striving for, and have a pleasant and professional experience.  Sarah uses the All Nutrient color line, which is all organic.  To view examples of Sarah's work, you may visit her Instagram page.

Ashley Cook - Hairstylist, Make-up Artist

Ashley Cook is a Licensed Cosmetologist who has been in the industry since 2011, after receiving her education at Toni & Guy.

Ashley has had a passion for beauty since she was a young girl.  She enjoys pampering her clients and ensuring that they are very happy.  She loves meeting new people, and loves any challenge that she may be faced with in order to achieve the optimum result!  Her specialties include:  Special occasion up-do’s and styling, special occasion make-up application, balayage, highlights, women’s haircuts, and facial waxing. She also partners with a photographer to provide all of the hair and make-up services for boudoir photo shoots.

Ashley uses All Nutrient organic hair color for her client services.  She looks forward to the opportunity to meet you and provide you with a professional and wonderful service experience! You may view examples of Ashley's work on her Facebook page.

Kim Lovlyn - Hairstylist/Color Specialist

Kim Lovlyn is a licensed Cosmetologist who likes to focus on the current designs, trends, and techniques.  Kim loves to take your ideas and help make them work with you face shape, growth patterns, coloring, and texture; all while pampering you with personal attention.  She has many years of experience as a stylist and colorist and enjoys hair design and color for both men and women.  She has special expertise in curly hair, and is familiar with cutting using a variety of tools to obtain the desired look.  Kim is well versed in the Keune color line.  She loves the beauty industry and enjoys beautifying all of her clients.  She is always open to new consultations.  If not at work doing what she loves, she can be found enjoying a good book, painting, or enjoying the beautiful North Idaho outdoors. 

Heidi Klein - Hairstylist

Heidi specializes in creative color, color corrections, and fantasy color services.  She also formulates mixing ratios in order to correct and create perfect color and tones for her clients. Heidi was born and raised in the Idaho panhandle.  She graduated High School early so that she could pursue her dream of attending cosmetology school. Heidi graduated from the Headmasters School of Hair Design in Coeur d’Alene, and received her license in Cosmetology in 2006.  She quickly found her niche in creative color services.  Heidi has also previously worked in salon management.  She has independently run her business as a booth renter since 2009.  She enjoys a robust, edgy, loyal, and lovely clientele, and absolutely loves what she does!  Additionally, Heidi is also certified in numerous hair extension techniques, dread maintenance, color correction, color theory, and fashion/fantasy hair color. She has extensively trained with six different color/product lines and worked closely with brand trainers at Ulta for a year.  In addition, as another aspect of display of her creative and artistic talent, Heidi is also a certified Permanent Make-Up Artist.  She currently performs these services at True Life Canvas on the days she is out of the salon. Heidi enjoys spending time with her daughter, enjoying the great outdoors, creating all forms of art, reading, and going to the gym.  Heidi looks forward to beautifying you! To visit examples of Heidi’s work, you may visit her business page on Facebook and Instagram

Shannon Crateau - Hair Stylist and Make-Up Artist

Shannon Crateau is licensed Cosmetologist and works as a Hair and Make-Up Artist.  She received her education and training through Toni and Guy and Schwarzkopf in Coeur d' Alene, and graduated in 2016.  Shannon is well educated in several color lines, as she keeps many available in her arsenal,including: Schwarzkopf, Paul Mitchell, Pulp Riot, Redken, Joico, and more. 

If you're looking for someone to provide professional, high quality services, and to be authentic and genuine, she is the stylist for you!  She promises to always take special care in preserving, protecting, and enhancing the condition of her clients' hair.  She loves creating everything from a natural and soft balayage to daring and bold colors.  She specializes in services such as: balayage, color corrections, vivid colors, dreadlocks, hair texturizing, natural curly hair services, and make-up applications.  Make-up is her truest passion, therefore bridal and special occasion make-up are her forte.  She will be a calming and uplifting addition to your special day!  You may view her work on her Instagram.

Jennifer Wiseman Nail RechnicianJennifer Wiseman - Nail Technician

Jennifer Wiseman has been a Professional Nail Technician since 2011. She specializes in acrylic nails, bling toes, Gelish, spa pedicures, and manicures. She shows off her talents by creating one-of-a-kind nail art and fun acrylic work. Jennifer is always expanding her knowledge and often tries new things. She prides herself in providing outstanding nail services while maintaining a relaxing, peaceful, and calming atmosphere. When not at work, Jennifer loves spending time with her husband, Gary, and their three amazing boys. To see examples of Jennifer's work, visit her Facebook page.






Brittney Blaski - Nail Technician

Brittney Blaski is a Nail Technician at Embellish.  Her mission statement is "To create beautiful nails that make my clientele shine on the outside, and feel good on the inside."  Brittney was born and raised in Coeur d' Alene, and received her education at the Academy of Cosmetology.  She has been licensed since 2014.  With a passion for art, and over 8 years of art classes, Brittney applies her knowledge and creative artistic talent to all of her nail services.  She is a perfectionist in her work, and feels that the quality of her work reflects her personally and professionally as a Nail Artist.  
Brittney's services include:  Acrylic nails (using tips and forms), gel manicures and pedicures, spa pedicures, bling toes (gel and acrylic), and nail art (hand painted and stamps).  The products she uses are:  Tammy Taylor, CND, OPI, Young Nails, Gelish, IBD, Glam and Glits, Jamberry, and Perfectly Posh. 

In Brittney's free time, she enjoys spending time with family, being a fur Mama to her dog and cat, camping (or anything enjoying the great outdoors), and painting and drawing.   To view examples of her work, you may visit her Facebook page and her Instagram page.

Jeanine Raymond - Nail Technician

Jeanine is an experienced Nail Technician who has been in the nail industry since 2002. She specializes in acrylic nail enhancements, including pink and whites, colored acrylic, and custom acrylic designs.

Jeanine has expanded her education, and likes keeping up with the current nail trends. She has trained with numerous acrylic companies- specifically Tammy Taylor and CND, She also has enjoyed teaching electric nail filing classes, as well as product application classes.

In her free time, Jeanine loves anything outdoors. She specifically enjoys hiking and chasing elusive waterfalls. She has seen hundreds in the Pacific Northwest, Hawaii, and Japan. Jeanine loves spending time with her life partner, who shares the same passion for the outdoors and family. She has two amazing sons, and one grandson.

She would love the opportunity to meet you and provide you with beautiful nails!

Tracii Bowers - Licensed Esthetician - Skin Care, Eyelash Extensions, Make-up Artist

Tracii is a Professional Aesthetician at Embellish Salon and Spa. Her areas of expertise include custom skincare, eyelash extensions, body waxing, special occasion make-up, and detox body wraps. Tracii graduated from the Academy of Cosmetology in 2013 and she has over 10 years of prior experience in the medical field. More than six of those years were spent working with a plastic surgeon, thus beginning her love and passion for skincare! Helping people find their beauty and bringing out their confidence is the most rewarding part of her job. Continuing education is very important to Tracii. She recently added dermal planing to her scope of practice and will be attending a class on eyebrow extensions in the near future. Tracii is certified in Youngblood Cosmetics, Premier Lash extensions and IMAGE Skincare. Her goal is to ensure that each client leaves glowing and is armed with the knowledge to continue their skincare progress into the future. Check out Tracii's Facebook page!






Julie Cochrane - Esthetician

Julie Cochrane is a licensed Esthetician.  She attended Academy of Cosmetology in Post Falls and completed her education in 2016.  She started her Esthetics career immediately out of beauty school, and has been loving it ever since!
Julie is very passionate about what she does and is always looking forward to making her clients look and feel beautiful.  She specializes in eyelash extensions and waxing.  She offers a variety of options for eyelash extensions, including: volume, hybrid, and classic lashes.  She offers all types of waxing services.  Julie strives for perfection and furthering her already extensive knowledge and techniques of lash extensions and waxing.

To view examples of Julie's work, please visit her Instagram page.

Massage Therapist

Coming soon!



Hannah Olsen - Receptionist

Hannah Olsen has several years of combined experience in customer service and supervisory roles.  She loves people, and is friendly to everyone she meets.  Having been homeschooled from kindergarten to High School has allowed her to travel internationally with her family.  Hannah has visited over six countries and ten states, creating opportunities for many broadening cultural experiences and giving her insight to cultural differences and similarities.  Along with traveling, her interests include:  hair and beauty, photography, and writing fiction.  Hannah has volunteered at various nursing homes and assisted in the distribution of food and clothes to the needy.  She truly enjoys working as our Receptionist and Embellish Salon and Spa. She embraces all of the opportunities to create new friendships with staff members and working with our wonderful clients.